LACROSSE
URSA MS
Over the course of a year, I collaborated with LaCrosse to help bring the Ursa MS campaign to life from concept to completion. I contributed to the creative direction, shaping the visual narrative and tone of the campaign, and worked hands-on in the field capturing photo and video content in challenging environments to reflect the boot’s durability and performance. From early ideation through the final edits, my role centered on creating imagery that not only showcased the Ursa MS’s technical features but also immersed viewers in the rugged landscapes it was built to conquer.
Agency: The Program PDX
Fabletics
The Don Pant
I co-directed a two-day commercial shoot for the launch of Fabletics Men’s Don Pant, spotlighting a range of modern male archetypes and how the pant fits seamlessly into their day-to-day lives. From early morning hustle to late-night wind-down, each scene highlighted versatility, comfort, and confidence. Tying it all together was a commanding voiceover by Kevin Hart.
Fabletics
LUXE 360
Over the course of two days, I shot a video campaign in the stark and sweeping landscapes of the desert with Fabletics co-founder Ginger Ressler to bring her elevated line, Luxe360, to life. The shoot captured the effortless movement, premium textures, and clean silhouettes that define the collection, all set against the raw beauty of nature. With Ginger herself front and center, we aimed to balance strength and softness—mirroring the Luxe360 ethos of performance meets polish.
Jonas Brothers
Chasing Happiness Documentary
I spent a couple of years embedded with the Jonas Brothers, capturing behind-the-scenes moments as they navigated personal growth and their eventual reunion. The footage became the backbone of Chasing Happiness, their full-length Amazon documentary, offering an intimate look at their journey on and off stage.
Benchmade
AMERICAN MADE FOR THE NO-LIMIT COOK
Benchmade launched a new cutlery line in 2021. Highlighting various adventures to give a rugged visual identity to what “no-limit cooking” is. I assisted the Art Director and our creative team through each production from ideation to shoot planning and was the lead photographer on set.
Agency: The Program PDX
Nike
N7 Collection
Story-driven campaign for Nike’s N7 Collection, spotlighting Indigenous leaders making an impact in their communities across America. The work blended intimate portraiture and cinematic visuals to honor heritage, resilience, and the power of representation.
Agency: The Program PDX